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Do you struggle to follow up with every website lead while their interest in your dealership is high? Instead of straining to reach every shopper who submits a lead form, you can set up email triggers to automatically engage shoppers based on their website actions.
If you’re experiencing staffing shortages or an increased demand for inventory, you may be wondering how you’re supposed to find the time to connect with every promising lead. Many dealers address this issue by sending out mass email blasts to their whole customer base, but Forbes warns that 71% of consumers find these impersonal brand experiences frustrating.
Improve Your Lead Engagement
Automated email marketing differs from traditional emails because it’s based on the actions of your website visitors. The automation software tracks shoppers’ actions and gauges their interests to send customized emails at key moments of the buying process.
Even if a lead isn’t ready to buy when they visit your website, an automated email tool can gauge their level of interest and nurture the lead until they’re ready to make a purchase. For this very reason, Campaign Monitor has found that automated emails generate 320% more revenue than traditional emails.
Preserve Your Team’s Time & Energy
Automated email marketing handles the heavy lifting of lead engagement, so you focus on other areas of your business. Regardless of your team’s size or how busy you are, you can launch an automated email strategy to keep qualified leads rolling into your dealership, where you can greet them.
Claim Your Free Guide
Download a free copy of our eBook “What Can Automated Email Marketing Do for Your Dealership?” to learn more about the benefits and best practices of automated email marketing.