As home to several of the top-selling marine dealerships in the world, the Lake of the Ozarks is a boat buyer’s paradise. Regardless of your boating style, you’re likely to find the perfect fit in our local showrooms. This dynamic means customers have a huge array of purchasing options and it makes for some heavy competition among marine dealers.
So, when BoatWRX Performance Specialists opened their Osage Beach dealership in the spring of 2020, they knew they’d better go big if they wanted to stake their claim among the big dogs of the marine industry. Go big they did, and little more than a year since its inception, BoatWRX has surpassed expectations in nearly every aspect of sales, service and customer satisfaction: a feat that includes rising to the top spot in Caymas and Bass Cat sales in the U.S.!
BoatWRX owner Drew Sanford attributes the company’s rapid-fire growth to their customer-oriented mindset and ambitious growth strategy.
“We have a fast-moving, aggressive ownership group, and all the partners are passionate about boating and the outdoors,” Sanford said. “The Sports Boats USA purchase opens up a huge opportunity for BoatWRX with Skeeter Boats. Skeeter makes a great competitive price point boat that allows us to compete with anybody and we plan to be one of their top dealers as well.”
In the near future, the BoatWRX service center will move to the former Sport Boats USA location to make room for more inventory at their Osage Beach showroom. Plus, plans are in the works to bring a fully stocked surf pro shop with a huge selection of tubes and other accessories to Osage Beach Parkway.
Bass Boats and More
Providing customers with an abundant selection of boats is a key factor in the company’s continued growth. Toward that end, BoatWRX has made a concerted effort to acquire a massive amount of inventory in a wide range of boats suitable for a variety of activities, from fishing and hunting to wakeboarding and leisurely cruises on the Lake.
In addition to offering bass boats from the leading manufacturers in the industry, customers will find center consoles and pontoons at both dealer locations.
“We have hundreds of boats from Tige and Atx to Skeeter, Caymas, and Bass Cat as well as multiple pontoon lines,” Sanford said. “If you want to look at a specific size, model or color, you will have multiple options to choose from right there on the lot.”
Having a high quantity of an in-demand product is great, but Sanford said quality is their top priority when choosing a new boat line.
“We look for good quality boats that lead the way in design and features,” Sanford said. “Some brands are new to the lake, but we traveled to every factory and made sure quality meets our standards.”
BoatWRX’s wide selection of new and pre-owned bass boats, center console and triton brands include:
- Bass Cat
- Bentley Pontoons
- Misty Harbor
- Ranger Boats
- Viaggio by Misty Harbor
- Xpress Boats
Customer Satisfaction is Key
While massive amounts of boats in every size and color, increases customer options, Sanford stressed that it takes a crew of top-notch staff members to ensure customer satisfaction. From the beginning, BoatWRX leadership knew the importance of staffing their dealerships with highly qualified, customer-oriented technicians and sales professionals who understand what it means to provide exceptional customer service.
That mindset has garnered them a reputation as “the place to go to get things done.”
“We want to do things right and do them for the right reason,” Sanford said. “There are thousands of boaters who travel to the lake and live at the lake; to give them a home and a place to feel welcome is really important to us.”
About BoatWRX Performance Specialists
Encouraged by the positive boat sales forecast, the founders of BoatWRX Performance Specialists saw 2020 as an opportune time to dive into the boating business. The group BoatWRX began renovations to their Springfield showroom in August of that year and shortly thereafter, opened a second location at the Lake of the Ozarks. The purchase of Sport Boats USA in Osage Beach allows for a third location specializing in service and parts.
Learn more at boat-wrx.com or call 573-836-8042.
Visit BoatWRX Lake of the Ozarks at 4363 Osage Beach Parkway, Osage Beach, Missouri.
Springfield location: 350 S Ingram Mill Rd