Grace Kelly’s grandson Pierre Casiraghi becomes latest ambassador for Dior

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His Italian model wife Beatrice Borromeo became a representative in February and his grandmother Grace Kelly was known to favour the French fashion house, while his aunt Princess Stephanie of Monaco interned with the brand in the 1980s.

So it’s no wonder that Pierre Casiraghi, the son of Caroline, Princess of Hanover, has become Dior’s newest menswear ambassador.

‘An icon of elegance, Pierre Casiraghi becomes Dior’s ambassador. The Monegasque businessman embodies the new facet of tailoring constantly reinvented by Kim Jones [creative of Dior’s men’s line], a timeless modernity,’ the brand said in a press release.

The 34-year-old businessman, who is eighth in the line of succession to the Monegasque throne, joins his family in the fashion scene – with Dior being amongst the royals’ favourites.

His wife, Beatrice, 36, who is the daughter of Italian aristocrat Don Carlo Ferdinando and worked as a political journalist and documentary maker, is also an ambassador for the fashion house after being appointed to the role earlier this year. 

Pierre Casiraghi (pictured), the son of Caroline, Princess of Hanover, has become Dior¿s newest menswear ambassador

Pierre Casiraghi (pictured), the son of Caroline, Princess of Hanover, has become Dior’s newest menswear ambassador

The 34-year-old businessman (pictured with his wife Beatrice), who is eighth in the line of succession to the Monegasque throne, joins his family in the fashion scene - with Dior being amongst the royals¿ favourites

The 34-year-old businessman (pictured with his wife Beatrice), who is eighth in the line of succession to the Monegasque throne, joins his family in the fashion scene – with Dior being amongst the royals’ favourites

Pierre Casiraghi (right), his wife Beatrice (left) and their sons Francesco and Stefano attend the celebrations marking Monaco's National Day at the Monaco Palace in Monaco, on 19 November 2019

Pierre Casiraghi (right), his wife Beatrice (left) and their sons Francesco and Stefano attend the celebrations marking Monaco’s National Day at the Monaco Palace in Monaco, on 19 November 2019

She was awarded the title of most stylish European royal by society bible Tatler in August. 

Meanwhile, Pierre’s grandmother Princess Grace commonly also wore the brand, including to her 1956 engagement party in New York City, with Prince Rainier III.

The actress-turned-royal also supported its designer, Marc Bohan, on the opening of the first Dior Baby boutique, in Monaco, in 1967.

Pierre‘s mother, Princess Caroline, wore a dress by Bohan for her 1978 wedding to Philippe Junot, while her younger sister Princess Stephanie interned at Dior under Bohan in the 1980s. 

Father-of-two Pierre (pictured) has previously modelled for Berluti, but his main pursuit is sailing

 Father-of-two Pierre (pictured) has previously modelled for Berluti, but his main pursuit is sailing

Pierre¿s (pictured) mother, Princess Caroline, wore a dress by Bohan for her 1978 wedding to Philippe Junot, while her younger sister Princess Stephanie interned at Dior under Bohan in the 1980s

Pierre‘s (pictured) mother, Princess Caroline, wore a dress by Bohan for her 1978 wedding to Philippe Junot, while her younger sister Princess Stephanie interned at Dior under Bohan in the 1980s

Even his uncle Prince Albert’s daughter, six-year-old Princess Gabriella, has been shown to seemingly have a penchant for the fashion house. She was recently photographed carrying a Lady Dior bag.

Pierre‘s younger half-sister, Princess Alexandra of Hanover, also regularly appears on the front row at Dior shows. 

But it’s not just Dior who the Monegasque royal family are fans of, with fashion seemingly being a passion for many members.

Pierre’s sister Charlotte Casiraghi is a brand ambassador for Chanel after being given the role last year, while his cousin Pauline Ducruet owns a gender neutral fashion line, Alter.

His wife, Beatrice (pictured together in 2017), 36, who is the daughter of Italian aristocrat Don Carlo Ferdinando and worked as a political journalist and documentary maker, is also an ambassador for the fashion house after being appointed to the role earlier this year

His wife, Beatrice (pictured together in 2017), 36, who is the daughter of Italian aristocrat Don Carlo Ferdinando and worked as a political journalist and documentary maker, is also an ambassador for the fashion house after being appointed to the role earlier this year

Father-of-two Pierre, who married his wife in 2015 at a religious service in Lake Maggiore, has previously modelled for Berluti, but his main pursuit is sailing. 

He is vice president of the Yacht Club of Monaco and is president of the Sail for a Cause yacht race, which raises money for various charities.

He hit headlines in 2019 when he agreed to help Greta Thunberg make her two-week voyage from the United Kingdom to New York, for the UN Climate Summit.

Pierre owns one of few racing sailing boats in the world with a ‘totally neutral carbon footprint.’

He was reported to have approached Thunberg, who wanted an environmentally friendly way of crossing the Atlantic.

Pierre married his wife Beatrice in 2015 at a religious service in Lake Maggiore (pictured)

Pierre married his wife Beatrice in 2015 at a religious service in Lake Maggiore (pictured)

Pierre (pictured on his wedding day) is vice president of the Yacht Club of Monaco and is president of the Sail for a Cause yacht race, which raises money for various charities

Pierre (pictured on his wedding day) is vice president of the Yacht Club of Monaco and is president of the Sail for a Cause yacht race, which raises money for various charities

He founded Team Malizia in 2016, initially with a ten meter GC32 catamaran and subsequently a different vessel.

Pierre and his sailing partner Boris Herrman handled the sailing and shared one bunk, while Thunberg, her father, and Grossman occupied the remaining three.

Pierre told The Times about the voyage: ‘We are probably one of the few boats in the world that is totally zero fossil fuel.

‘They had a lot of questions and they had been exploring different kinds of boats to get across. We explained this is a racing boat, that there is little comfort on the boat, but she seems fine with that.’ 



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